As an NDIS business, there is a shared attribute of helping people and better communities in the disability sector. The NDIS scheme has opened doors and opportunities for participants to reach out and obtain the support they need. With this abundance of opportunity, comes an environment that is ultimately competitive, making it challenging to stand out from the crowd and convey value.

Here are 5 key tips for your business to help attract NDIS clients and position yourself as a reputable NDIS provider in a competitive space:

One of the key challenges is aligning your business plan with a marketing strategy. Who do you want to offer your services to? What is your value proposition? Are you reaching your targeted audience through the right channels? Answering these three questions will help move your NDIS business in the right direction. Investing in advertising without a clear bridge or link to your business goals is like entering a room with a blindfold on.

Do some research first about your audience and focus your marketing strategy on your findings. For example, is your audience active online? You may choose to then have a strong website and social media presence and respond to enquiries digitally.

Enhance your credibility and show that you’re clearly involved in the NDIS scheme with the ‘I heart NDIS’ and ‘I support NDIS’ logos. This correlation is welcomed in the NDIS community, including the tagline ‘Registered NDIS provider’. Be aware of the dos and don’ts and always refer to the NDIS brand guidelines for its usage.

The language you use in your marketing needs to demonstrate your respect and understanding of your audience. The NDIS Commission has created a Supporting Effective Communication module that explores the different ways we communicate, the timing of communication, how communication can support choice and control, and how workers can support effective communication with people with disability. This particular module supports NDIS providers in meeting their obligations under the NDIS Code of Conduct. Here is a link to the module factsheet.

A strong network can help build referrals for your services, but also build a community of advice and tips from other businesses in the space. Don’t hesitate to join social networking groups, attend workshops or seminars, make some phone calls, or simply meet with businesses in person.

It may feel daunting at first but ask for referrals. If you have a satisfied client, request a review and referral. These testimonials and success stories are powerful and can be showcased on your website and marketing material. Credibility is built through people sharing their experiences and word-of-mouth in the NDIS sector is a great channel to explore.

In order to grow your NDIS business, it’s important to be operating efficiently and effectively. As your business scales, consider introducing NDIS software and automating operations that may slow down operations. For example, having the right accounting software may automate administrative tasks, streamline scheduling, simplify billing and manage customer data more effectively.

Take the time to look into NDIS software, and attribute this valuable time towards helping your clients.